Did you know that the choice of colors in your communication materials can influence up to 90% of first impressions?
Here are some tips to help you choose the right colors:
1. GRAB ATTENTION
The impact of colors in your prints and digital communication are very important. Indeed, in a world oversaturated with countless advertisements competing for attention, well-chosen colors can make all the difference in helping your prints stand out from the crowd. Opting for bold, vibrant, and striking colors not only captures attention but also ensures that your message resonates more effectively, leaving a powerful and lasting impression on your audience.
On the other hand, if your prints are filled with dull, muted, or uninspiring colors, consumers are far less likely to notice them or retain the message you are trying to communicate. Color psychology plays a key role in evoking emotions and influencing decisions, so making the right choices can significantly impact your brand’s success.
2. KNOW YOUR TARGET
Understanding your audience is key to creating effective visuals.
Each target group has its own color preferences. Your brand guidelines should reflect this to maximize their impact.
For example, use softer colors for a spa and brighter, more vibrant colors for a festival.
3. CONTRAST
Color contrast is essential for impactful and readable visuals. It highlights key elements and ensures accessibility, even for color-blind or visually impaired individuals.
For instance, pink text on a red background would be hard to read. Instead, use light pink or white text if you want it to stand out against a red background.
4. CMYK
CMYK = Cyan Magenta Yellow Black
Using the CMYK color mode is crucial to ensure your design colors match the final print. It helps prevent color discrepancies and ensures optimal results.
The colors you see on your screen are in RGB (Red Green Blue), while printed materials use CMYK. This means they will look completely different once printed.
To optimize your visual, here are some tips for…
Canva, select this option when downloading your PDF for print.
Illustrator, select these options when creating your file.
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